Marketing Purposes

Marketing purposes definition (noun)

1.

Marketing purposes is a reason for data collection, often with the intention of sending offers, sales solicitations, or advertisements.

Under many data privacy laws and guidelines, marketing purposes is noted as a non-essential purpose for data collection. Therefore, many websites and businesses need to get permission to collect data (such as email addresses) for marketing purposes.

Appears in: GDPR and Privacy Policies

Generate a Free Privacy Policy

Legal Definitions from Termly’s Legal Experts

Related Legal Terms

Encrypted Data Plain Language Privacy by Design Right to Be Forgotten Functionality Cookies Cookie Category Analytics Cookies Cyber Liability Insurance Granular Standard Contractual Clauses View more >

Related FAQs

What is GDPR cookie consent? Are email addresses personal data? What type of data is protected by the GDPR? What are the key points of the GDPR? Is GDPR only for online data? Is it illegal to copy a privacy policy? Is it a legal requirement to have a cookie policy? Where can I upload my privacy policy? What are the penalties for violating the CCPA? Who does the GDPR apply to? View more >

Trusted by Thousands

Trusted by thousands of companies worldwide, Termly’s intuitive software generates legal policies and handles consent management for any business in minutes.

Try Termly’s Compliance Solutions For Free!

Get Compliant

Raffaele, Head of Marketing & Partnerships @ Termly

Termly allows our users to focus more on their business instead of spending countless hours figuring out data privacy compliance. - Raffaele, Head of Marketing & Partnerships @ Termly