Truth in Advertising

Truth in advertising definition (noun)

1.

Truth in advertising is the FTC-enforced concept of being truthful and accurate about products and services offered. The FTC can issue fines or penalties to businesses that fail to follow truth in advertising standards.

2.

Truth in Advertising is a non-profit organization that advocates for consumer empowerment and works to protect consumers from false or misleading advertising.

Appears in: CAN-SPAM, Disclaimers, and Return Policies

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